Endhiran Audio Release
Finally the date and venue of audio launch of ‘Endhiran’ has been confirmed. The event will take place in Kuala Lumpur,Malaysia on July 31,2010 and will be studded with Top stars like Amitabh Bachchan, Rajinikanth, Aishwarya Rai and others.
The first ever biggest event in Indian cinema is organized by HBO who had taken the sole rights of releasing the movie worldwide. The movie is going to be screened over more than 300 screens across the world thereby surpassing the worldwide release of ‘Superman’.
Meanwhile, there is a fierce bidding war going on between a Mumbai-based audio major and a Chennai-based company for the audio rights of the film. The grapevine has it that the audio of Endhiran has been snapped up for a record price, somewhere in the Rs 7 to Rs 8 crore range. This is the highest ever paid for an audio in south Indian film history, a price almost on par with recent Bollywood music acquisitions.
A music industry tracker said, “The price that the market is talking about is a new benchmark in south Indian films’ audio market. The music of Sivaji, the previous Rajinikanth-Shankar-Rahman combo film, was marketed by the producers themselves and so, we do not have an exact rate for it.
